West Bromwich Albion Foundation Apprentice Challenge

During February half term, The Albion Foundation hosted the Albion Apprentice Challenge where students from Ormiston Forge Academy were invited to design their own sports drink. Students were divided into three groups and used the first two days to research and plan adverts. They also had the opportunity to film around The Hawthorns. Below, you can read Jack’s account of what happened throughout the four days:

Monday 20th February
When I woke up I was very excited about the challenge but nervous at the same time. When we arrived at The Hawthorns we went into the Media Suite where our groups were decided. Our group leader, Erin, announced our task for the week. We had to create our own sports drink and make our own advert! Firstly, we did some market research by testing other sports drinks and rating them out of ten for their taste.
We spent time thinking of ideas for our drink name and slogan. The product names were Tempo for my team; Breakthru for Hayden’s team and Hydroaid for Scott’s team. We then went around the stadium and took some photos of where we could film our advert. My favourite part of the stadium was the substitute’s bench because that is where famous footballers have sat and the chairs were quite comfy. Also, seeing the pitch up so close up was awesome. After lunch, we went to the sports hall to play golden ball and football, which team Breakthru won. After an hour and a half of sport, I then went home after a great first day.

Tuesday 21st February
On Tuesday we went to the Albion Foundation School and had to make a questionnaire for our consumer research. One of the questions we asked was ‘Do you like the name Tempo for a sports drink?’
After a short break, someone had to make a storyboard from the photos we took at the stadium to help us form the running order of our adverts. We were all excited as we knew Jonas Olsson was coming to see us afterwards! After what felt like an entire eternity, his long flowing locks finally came through the door. When he came through the door I was ecstatic as I had never met a footballer before! We got to ask Olsson some questions about our drink and some questions about his career. We asked him whether or not he liked the name Tempo and he said he liked the name. After asking our questions we were able to get things signed and have a selfie with him. He was very approachable and friendly.

Wednesday 22nd February
Today was the day we had all been waiting for, FILMING OUR ADVERTS! Firstly, we designed the label for our bottle and then we went off to film. We visited different parts of The Hawthorns and we even got to film by the pitch. After we had lunch, we went to perfect our advert.

Thursday 23rd February
Today we had a quiz, guessing the player’s names and my team scored 29 out of 30. Following the quiz, we went over to the sports hall where we played Danish long ball, cricket and football. In the afternoon we had loads of fun editing our adverts and perfecting our presentations ready for Saturday.

Overall I’ve really enjoyed it and I am so happy that I have had the chance to take part in this awesome activity and I am looking forward to the game vs Bournemouth on Saturday. I am also looking forward to the presentation and hope that team Tempo win. Thank you, Erin, for this opportunity, I’ll try and remember you when I’m the next Lord Sugar!

You can view the original article from the Albion Foundation here.

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